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Website Tip to Increase Engagement

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Keep Readers Engaged Pepper Makepeace

When someone takes the time to visit your website to read a blog post you spent hours writing and perfecting, you don’t want to immediately send them away via a link to another site where they can easily fall down a rabbit hole. Use this easy website tip to keep your readers engaged.

I don’t have to tell you how easy it is to get sucked in to looking at pretty shiny things on Etsy, or Facebook, or Buzzfeed, etc. Your readers would have to be really captivated by your content before the link to remember to click the back button to get back to your content. And even if they did, they probably just wasted an hour on Etsy and no longer have time to finish reading your amazing article.


Picture this…You found an amazing product on Etsy that you know your audience would find really useful. You take the time to write a kick-ass blog post about it and set up a link to this awesome resource that will save your readers time and money. You’re adding tremendous value. Your blog post is well written. You spent a lot of time on making it look great with custom graphics and then SEO-ed the shit out of it. You’re even getting a lot of new traffic from it. At the end of the post you have a sign-up form for a free download related to the post content that leads to an amazing email sequence on ConvertKit you spent countless hours creating. You did #allthethings, but your conversion rate (how many people actually subscribed compared to the number of unique visits to the post) is in the crapper. Unfortunately, it’s because your link to the awesome resource opened in the same window and now your would-be subscriber is happily browsing on Etsy at all the pretty things there . . . never to return again.

If links to external sites on your website do not open in a new window, you’re likely to lose your audience as quickly as you gained them. From this one easy-to-fix mistake, you may have just missed out on dozens of new email subscribers or potential paying clients!!

But don’t worry. You’ve got this! Keep reading for a step-by-step guide to fix it.



Website Tip: A Step-by-step Guide On How To Add a Text Link that Opens In a New Window:

WORDPRESS:Via the VISUAL EDITOR:

1. Enter your text that you want to link.
2. Highlight it (click and drag over the text).
3. Click on the link icon to open the link editor.
External Link How-To for WordPress Visual Editor 1

4. Click on the gear icon to open the link options.
External Link How-To for WordPress Visual Editor 2

5. Check the box next to “Open link in a new tab”.
External Link How-To for WordPress Visual Editor 3


WORDPRESS:Via the TEXT EDITOR:

1. Enter your text that you want to link.
2. Highlight it (click and drag over the text).
3. Click on the link box to open the link editor.
External Link How-To for WordPress Text Editor 1

4. Check the box next to “Open link in a new tab”.
External Link How-To for WordPress Text Editor 2


SQUARESPACE:Via the TEXT EDITOR:

1. Enter your text that you want to link.
2. Highlight it (click and drag over the text).
3. Click on the link icon to open the link editor.
External Link How-To for Squarespace Text Editor 1

4. Check the circle next to “Open in New Window”
External Link How-To for Squarespace Text Editor 2


Using HTML:

1. Include [target=”_blank”] in your link tag like this: <a href=”URL” target=”_blank”> LINK TEXT</a>.

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